Businesses have used every sensory approach possible, from touch to sound, to influence buyers or build a positive image. However, they're increasingly turning to scent marketing companies to find the perfect smell to boost sales. Below, readers can learn more about the benefits and applications of scent marketing.
Why Scent is so Effective
It's surprising that scent has been so underutilized in the marketing world, because the olfactory sense may be more effective than any other. In the simplest terms, when a person smells something, the smell is interpreted by the brain's limbic system, which is also responsible for emotion and memory. People tend to link smells with experiences, both pleasant and unpleasant, and that's why more businesses are turning to scents as a way to market and brand their products more effectively.
Applications of Scent Marketing
Scent marketing has numerous applications that can be divided into four categories as shown below.
Billboard smells make a bold statement.
Thematic smells complement the place's purpose, theme, or décor.
Ambient smells create a feeling or fill a void.
Signature smells are used to evoke a brand's image.
Scent marketing can boost sales because it elicits strong reactions from buyers.
Scents Make Customers Stick Around
Scents may encourage customers to stay longer in a store. According to a 1996 study, subjects were more likely to browse products in scented rooms, and they were more likely to wait in line as well. This makes scent machines for business an invaluable customer retention tool.
Creating a Perception of Higher Quality
Generally, scents can create a feeling of value. A customer tends to perceive a scented area or space as being of higher quality, and they're often willing to spend more when shopping in scented stores. However, scents can create allergic reactions in some people, and they can encourage others to simply leave the area.
With this information in mind, many businesses have successfully used scent marketing to increase sales and build a better brand image. By keeping scents simple and considering the target market, companies can develop marketing strategies using scents that align with their goals and corporate culture.